Best media option in today’s hyper-competitive, rapidly-evolving digital marketplace?

Instagram photo taken at 35 W Wacker Drive in Chicago by Susan Morris on 10/1/13.

Instagram photo taken at 35 W Wacker Drive in Chicago by Susan Morris on 10/1/13.

Evidently it’s out-of-home (OOH).

At least that’s my conclusion after walking past this sidewalk sign (topped off with three large bright yellow balloons) sitting outside the entrance to Starcom MediaVest Group, a large media planning and buying agency recently named “Media Agency of the Decade” by Adweek.

About susanmorris1999

An aspiring [AND]vertising copywriter on Michigan Avenue, Ms. Morris loves Al. Ringling, the first and best Ringling Brother.
This entry was posted in Media Planning and tagged , . Bookmark the permalink.

3 Responses to Best media option in today’s hyper-competitive, rapidly-evolving digital marketplace?

  1. For their own promotion, one of the largest brand communications groups in the world uses a mom and pop shop tactic. Interesting.

    Like

  2. Michael John says:

    Hey Susan. Just googled “Starcom Media.” Didn’t find any data about effectiveness of sidewalk signs and balloons. But did find this:

    “With nearly 6,500 employees in 110 offices worldwide, Starcom MediaVest Group (SMG) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital experts.

    “SMG partners with the world’s leading companies including The Coca-Cola Company, Kraft Foods, P&G, Samsung, and Walmart.”

    Like

  3. Steve Nelson says:

    I love it! Leo will be pushing the return of sandwich board walkers in “geo hot spots” next. Ultimate one to one prospect experience.

    Liked by 1 person

Your thoughts?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s