(and)vertising inc used scenes from The Beverly Hillbillies (Season 01, Episode 01) to help raise awareness of Rebuilding Together
Once upon a time, Rebuilding Together had an image problem.
Some people thought they were a second-rate version of Habitat for Humanity.
You see, Habitat BUILDS BRAND NEW HOMES for low income families.
Rebuilding Together FIXES OLD HOMES for low income families.
And NEW is better than OLD, right?
Truth is, a lot of people don’t like change.
Especially older ones.