Anthropologists have confirmed it.
We’re the most over-communicated-to society to ever inhabit the planet.
To get noticed, to be heard, and to be remembered, don’t make ads. Make ands.
In other words, appeal to both the head and the heart.
(1) Be Clear + (2) Be Creative + (3) Be Consistent.
We call this formula ANDvertising.
(Basically, the polar opposite of advertising.)