Perhaps the best example of owned media is a website.
In the age of Mobilegeddon, how does your website perform?
To find out, take Google’s mobile-friendly test.)
Meme inspired by 1958 McGraw-Hill ad by Fuller & Smith & Ross, Inc.
Best B2B Ad Ever (Remix)
Protected: See what’s coming from the Foundation for Biomedical Research (FBR)
Posted in &vertising Partner
Work from Y&R – Global
All of these spots were written by my boss & mentor, David Wojdyla.
Five minutes ago he said “put these on our site.”
Done. Done. And done!
Non-profit Advertising on a Budget
(and)vertising inc used scenes from The Beverly Hillbillies (Season 01, Episode 01) to help raise awareness of Rebuilding Together
Once upon a time, Rebuilding Together had an image problem.
Some people thought they were a second-rate version of Habitat for Humanity.
You see, Habitat BUILDS BRAND NEW HOMES for low income families.
Rebuilding Together FIXES OLD HOMES for low income families.
And NEW is better than OLD, right?
Not necessarily.
Truth is, a lot of people don’t like change.
Especially older ones.
PRODUCTION NOTE: REBUILDING TOGETHER’S LITTLE AD AGENCY HAD THE IDEA TO USE GRANNY, UNCLE JED, ELLIE MAY AND JETHRO. RT’S BIG PR AGENCY (PEPPERCOMM) HAD THE RESOURCES TO GET THE O.K. TO USE THEM. WHICH ILLUSTRATES THE WISDOM OF HELEN KELLER’S MOST FAMOUS QUOTE, “ALONE WE CAN DO SO LITTLE. TOGETHER WE CAN DO SO MUCH.”
“Send us your capes deck.”
Those are five words we love to hear. But there are four words we love even more:
“Let’s schedule a meeting.”
(Got fingers crossed that’s what you’ll say after reviewing our capabilities deck.)
(If you already have an ad agency, gently suggest they study our 3-step, scientifically-proven formula)
Not enough oven space at Thanksgiving time?
Recently on ABC’s Good Morning America (GMA), celebrity chef Emeril Lagasse said the #1 problem for cooks at Thanksgiving time is “not enough oven space.”
Not at our house.
For the last 15 years, we’ve been making our turkey on a Weber gas grill.
It’s a lot easier than you think. And it comes out juicier than any turkey made indoors.
Turkey comes out juicier when made in an “outdoor oven”
The reason why, according to Mike Kempster, Weber Executive VP and CMO, is unlike an indoor oven which simply recirculates dry air, your turkey in an outdoor oven (a.k.a. Weber or other top-quality gas grill) is surrounded by a fresh stream of moist outdoor air.
I confess the first time Mike told me this, I raised an eyebrow in disbelief. But with more than a decade of grilled birds under my belt (figuratively and literally), I know it to be true.
© Linda Kelen
Now you may be thinking “hey Dave, that’s all well and good but I’m afraid to try something new because I might screw it up.”
Permit me to make a suggestion: Do what I did the first time.
Grill your first turkey the Sunday after Thanksgiving, when supermarkets slash the price of their remaining birds.
If you screw up at the grill, you’re only out a few bucks.
But trust me, you won’t screw up. Because as I said, it’s a lot easier than you think. And it comes out juicier than any turkey made indoors.
In fact, I’d venture to guess you’ll become a grilled turkey convert, too.
And on Thanksgiving Day 2017, you’ll inaugurate a new family tradition.
FURTHER READING (IF YOU’RE SO INCLINED):
“How to grill your turkey on a gas grill” by the Reluctant Gourmet
“BIRD ON A FIRE” by Sandra S. McRae
Posted in &vertising Partner
Tagged free andvertising, Thanksgiving recipe, Weber gas grill
1 Comment
My all-time favorite Walt Disney quote
114 years ago today, Walt Disney was born on the northwest side of Chicago.
