Andvertising is a portmanteau – a word created by blending two words to form a new one.
It was coined by Ron Anderson, former vice chairman of one of the industry’s largest holding company agencies.
The godfather of Minneapolis advertising often said:
“It’s easy to make strategic messages.”
“It’s easy to make creative messages.”
“But making messages that are both one and the other?
“Well, that isn’t easy.”
andvertisinginc 