World’s Best Tourism Campaign

Posted on April 18, 2012 by Dave Wojdyla


It’s not for the state I was born in. Or the state I live in. Or any other state for that matter. It’s for a country that wasn’t even on my bucket list until I saw this spot.

CREATIVE CREDITS: Cathie Campbell & Pam Ferman & Joe O’Neill & Rich Pels & Peter Smillie (& maybe some others I’ve forgotten).

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About Dave Wojdyla

In 1999, Wojdyla co-founded “and Wojdyla,” the first ad agency to put clients first. A decade and a half later, Dave co-founded “ANDvertisinginc,” an AI, digital, and traditional marketing communications agency with a proven track record
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1 Response to World’s Best Tourism Campaign

  1. Michael John's avatar Michael John says:
    October 3, 2013 at 12:35 pm

    Footnotes from Rich Pels
    • Three months after this spot began, tourism from the US increased +30%.
    • It ran for a decade.
    • The 14-year-old girl in the last scene got dozens of marriage proposals.

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