World’s Best Tourism Campaign


It’s not for the state I was born in. Or the state I live in. Or any other state for that matter. It’s for a country that wasn’t even on my bucket list until I saw this spot.

CREATIVE CREDITS: Cathie Campbell & Pam Ferman & Joe O’Neill & Rich Pels & Peter Smillie (& maybe some others I’ve forgotten).

About David Wojdyla

In 1999, he founded “&WOJDYLA,” the first ad agency to put clients first. Building on success, Mr. Wojdyla co-founded “(and)VERTISING INC®,” a seamless marketing agency with a knack for making complicated subjects simple.
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One Response to World’s Best Tourism Campaign

  1. Michael John says:

    Footnotes from Rich Pels
    • Three months after this spot began, tourism from the US increased +30%.
    • It ran for a decade.
    • The 14-year-old girl in the last scene got dozens of marriage proposals.

    Like

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