It’s not for the state I was born in. Or the state I live in. Or any other state for that matter. It’s for a country that wasn’t even on my bucket list until I saw this spot.
CREATIVE CREDITS: Cathie Campbell & Pam Ferman & Joe O’Neill & Rich Pels & Peter Smillie (& maybe some others I’ve forgotten).
About David Wojdyla
In 1999, he founded “and WOJDYLA,” the first ad agency to put clients first.
Building on its success, Mr. Wojdyla co-founded “ANDvertising inc,” a digital marketing & advertising agency with a proven track record of success
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Footnotes from Rich Pels
• Three months after this spot began, tourism from the US increased +30%.
• It ran for a decade.
• The 14-year-old girl in the last scene got dozens of marriage proposals.