Author Archives: David Wojdyla
What would NOT exist if you’d never been born?
A short video to celebrate David Kennedy’s induction into the Advertising Hall of Fame. Continue reading
Non-profit Advertising on a Budget
&vertisinginc used clips from the pilot episode of The Beverly Hillbillies to rebrand “Christmas in April” as “Rebuilding Together.” HGTV’s new series Home Town Takeover spotlights renovations by HGTV superstars Ben and Erin Napier in a small town in Alabama. … Continue reading
Not enough oven space at Thanksgiving time?
Recently on ABC’s Good Morning America (GMA), celebrity chef Emeril Lagasse said the #1 problem for cooks at Thanksgiving time is “not enough oven space.” Not at our house. For the last 15 years, we’ve been making our turkey on … Continue reading
Recalling half a century in the ad biz
Michael Koulermos recalls 50 years in advertising and honors those who made his career wonderful. Continue reading
“LETTERS LOST THEN FOUND: A Conversation Between Two Brothers, 1942−1945.”
As far as I know, only a couple dozen copies of this book exist. Pity. For two reasons. First, the war time letters in it were written by brothers who loved each other very much. So I think anyone who likes a good love … Continue reading
Chuck Peebler & David Bell
When it comes to pitching new business, our agency has a pretty good track record. Reason why? Probably because I’ve had the good fortune to be hired and mentored by some of the best Creative, Account, Research, Media and PR … Continue reading
Art school question
No one’s asked me this question. But if they did, here’s what I’d say: Last Wednesday was Career Day for graphic design seniors at Kendall College of Art and Design in Grand Rapids. In the morning they received real world … Continue reading
2015 ADDY Award Winner
The 2014 ADDYs Show is about two months away. Which means the 2015 ADDYs is about 14 months away. Yet I’m going to stick my neck out and predict this bus shelter (which I walk past twice a day) will … Continue reading
Everybody in advertising should watch this
I bought the DVD for $15. But now someone told me you can watch it free on Vimeo. So please do.
Leo Burnett’s Mentor
For as long as I can remember, I’ve been a fan of Leo Burnett. And although I never met him, he’s been a mentor to me. I’m serious. (Read Leo Burnett, Star Reacher by Joan Kufrin and you’ll be inspired, … Continue reading
Hot off the press
If you saw last year’s invitation, you know why I proofread this six times before it went to the printer.
My LinkedIn Connection, Larry H.
As an art director, I’ve worked with a lot of photographers. Recently, I met a new one through LinkedIn. His name is Larry Huene and here’s the first job we did together. Not only did Larry shoot this nostalgic still life, he … Continue reading
BOZELL, NYC (1990)
To help build camaraderie across all departments, Chuck Peebler, agency CEO, funded a video with virtually everyone in it. To view it, CLICK HERE. CREATIVE CREDITS CD: Jay Schulberg Copywriter: Jimmy Cohen Art Director: Rick Paynter Director: Julius Weil Video: Karl … Continue reading
Before the buzzword existed, he was Mr. “Media-Neutral”
During his career, Nick worked on the agency side (DDB Needham, Burnett), the client side (7-Up, Kmart), and the media side (Focus Media, Optimedia). He truly was a 360° guy. Teresa Luciano wants Chicago’s marketing community to know Nick loved … Continue reading
Mr. Schulberg finished his thought by adding, “Without unexpected, brilliant creativity, your message – no matter where it’s placed – will pass like a ship in the night.”
Apple’s “1984” Super Bowl Spot – The Backstory
Stuart Elliott labeled this the “Best TV Commercial Ever Made.” THE YEAR IS 1983 AND APPLE IS ABOUT TO LAUNCH a new computer called Macintosh. Steve Jobs thinks it will change the world. He wants to do a big introduction. … Continue reading
Had lunch at the Tavern Club today…
…ran into a former client, who was already well under way on his New Year’s celebration. For the twenty-five years or more that I have known this man he has been both a drunkard and a lecher, yet he and … Continue reading
Which search engine do you use?
Did you know when you search for something using Google, you may not be getting the most trustworthy results? That’s the point of “Scroogled,” a new holiday ad campaign by Bing. Here’s the script: HER: Jeff, what are you making? … Continue reading
Last month, I made the most stupid mistake
Do you see the typo? When I signed off on this proof, I didn’t. Today, it’s the only thing I see.
Steve Frankfurt, 1931-2012
A memorial service was held yesterday at the Riverside Memorial Chapel. Read Steve’s obituary. Read about his Hall of Fame career. Sign the guestbook.
Robert Boyle (1909-2010)
In Hollywood, the art director (a.k.a. production designer), is responsible for the visual space in which the film takes place. No matter what your age, you’ve probably seen one of his films. After reading his obit in the NYT, you’ll probably … Continue reading
Best magazine cover at Hudson News this month
Cover Story: IS FACEBOOK MAKING US LONELY? Magazine: The Atlantic, May 2012 (The Culture Issue) Writer: Stephen Marche Photographer: Phillip Toledano
What do you think of the breast-feeding photo on the cover of Time Magazine?
People who know me only through Facebook or LinkedIn probably don’t know I started my career at HBO (in the Time-Life Building). Ever since then, I’ve had an affinity for powerful visuals. To me, this is their best magazine cover … Continue reading
World’s Best Tourism Campaign
It’s not for the state I was born in. Or the state I live in. Or any other state for that matter. It’s for a country that wasn’t even on my bucket list until I saw this spot. CREATIVE CREDITS: … Continue reading
Robert B. Cohen (1927-2012) Hudson News Founder
A spontaneous flashmob memorial for the business executive who helped make business travel a bit more bearable.