Author Archives: David Wojdyla

About David Wojdyla

In 1999, he founded “and WOJDYLA,” the first ad agency to put clients first. Building on its success, Mr. Wojdyla co-founded “ANDvertising, Inc®,” an Agency described as “the polar opposite of advertising.”

Non-profit Advertising on a Budget

(and)vertising inc used scenes from The Beverly Hillbillies (Season 01, Episode 01) to help raise awareness of Rebuilding Together Once upon a time, Rebuilding Together  had an image problem. Some people thought they were a second-rate version of Habitat for … Continue reading

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Not enough oven space at Thanksgiving time?

Recently on ABC’s Good Morning America (GMA), celebrity chef Emeril Lagasse said the #1 problem for cooks at Thanksgiving time is “not enough oven space.” Not at our house. For the last 15 years, we’ve been making our turkey on … Continue reading

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Recalling half a century in the ad biz

Michael Koulermos recalls 50 years in advertising and honors those who made his career wonderful. Continue reading

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“LETTERS LOST THEN FOUND: A Conversation Between Two Brothers, 1942−1945.”

As far as I know, only a couple dozen copies of this book exist. Pity. For two reasons. First, the war time letters in it were written by brothers who loved each other very much. So I think anyone who likes a good love … Continue reading

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Chuck Peebler & David Bell

When it comes to pitching new business, our agency has a pretty good track record. Reason why? Probably because I’ve had the good fortune to be hired and mentored by some of the best Creative, Account, Research, Media and PR … Continue reading

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Art school question

No one’s asked me this question. But if they did, here’s what I’d say: Last Wednesday was Career Day for graphic design seniors at Kendall College of Art and Design in Grand Rapids. In the morning they received real world … Continue reading

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2015 ADDY Award Winner

The 2014 ADDYs Show is about two months away. Which means the 2015 ADDYs is about 14 months away. Yet I’m going to stick my neck out and predict this bus shelter (which I walk past twice a day) will … Continue reading

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Everybody in advertising should watch this

I bought the DVD for $15. But now someone told me you can watch it free on Vimeo. So please do.

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Leo Burnett’s Mentor

For as long as I can remember, I’ve been a fan of Leo Burnett. And although I never met him, he’s been a mentor to me. I’m serious. (Read Leo Burnett, Star Reacher by Joan Kufrin and you’ll be inspired, … Continue reading

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Hot off the press

If you saw last year’s invitation, you know why I proofread this six times before it went to the printer.

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My LinkedIn Connection, Larry H.

As an art director, I’ve worked with a lot of photographers. Recently, I met a new one through LinkedIn. His name is Larry Huene and here’s the first job we did together. Not only did Larry shoot this nostalgic still life, he … Continue reading

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BOZELL, NYC (1990)

To help build camaraderie across all departments, Chuck Peebler, agency CEO, funded a video with virtually everyone in it. To view it, CLICK HERE. CREATIVE CREDITS CD: Jay Schulberg Copywriter: Jimmy Cohen Art Director: Rick Paynter Director: Julius Weil Video: Karl … Continue reading

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Before the buzzword existed, he was Mr. “Media-Neutral”

During his career, Nick worked on the agency side (DDB Needham, Burnett), the client side (7-Up, Kmart), and the media side (Focus Media, Optimedia). He truly was a 360° guy. Teresa Luciano wants Chicago’s marketing community to know Nick loved … Continue reading

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Milk mustache creator’s digital advertising advice

Mr. Schulberg finished his thought by adding, “Without unexpected, brilliant creativity, your message – no matter where it’s placed – will pass like a ship in the night.”

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Apple’s “1984” Super Bowl Spot – The Backstory

Stuart Elliott labeled this the “Best TV Commercial Ever Made.” THE YEAR IS 1983 AND APPLE IS ABOUT TO LAUNCH a new computer called Macintosh. Steve Jobs thinks it will change the world. He wants to do a big introduction. … Continue reading

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Had lunch at the Tavern Club today…

…ran into a former client, who was already well under way on his New Year’s celebration. For the twenty-five years or more that I have known this man he has been both a drunkard and a lecher, yet he and … Continue reading

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Which search engine do you use?

Did you know when you search for something using Google, you may not be getting the most trustworthy results? That’s the point of “Scroogled,” a new holiday ad campaign by Bing. Here’s the script: HER: Jeff, what are you making? … Continue reading

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Last month, I made the most stupid mistake

Do you see the typo? When I signed off on this proof, I didn’t. Today, it’s the only thing I see.

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Steve Frankfurt, 1931-2012

A memorial service was held yesterday at the Riverside Memorial Chapel. Read Steve’s obituary. Read about his Hall of Fame career. Sign the guestbook.

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Robert Boyle (1909-2010)

In Hollywood, the art director (a.k.a. production designer), is responsible for the visual space in which the film takes place. No matter what your age, you’ve probably seen one of his films. After reading his obit in the NYT, you’ll probably … Continue reading

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Best magazine cover at Hudson News this month

Cover Story: IS FACEBOOK MAKING US LONELY? Magazine: The Atlantic, May 2012 (The Culture Issue) Writer: Stephen Marche Photographer: Phillip Toledano

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What do you think of the breast-feeding photo on the cover of Time Magazine?

People who know me only through Facebook or LinkedIn probably don’t know I started my career at HBO (in the Time-Life Building). Ever since then, I’ve had an affinity for powerful visuals. To me, this is their best magazine cover … Continue reading

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World’s Best Tourism Campaign

It’s not for the state I was born in. Or the state I live in. Or any other state for that matter. It’s for a country that wasn’t even on my bucket list until I saw this spot. CREATIVE CREDITS: … Continue reading

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Robert B. Cohen (1927-2012) Hudson News Founder

A spontaneous flashmob memorial for the business executive who helped make business travel a bit more bearable.

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