Category Archives: Uncategorized

150 years ago today

Abraham Lincoln’s Gettysburg Address. Like you’ve never heard or seen it before. (Just click here.) Creative Credits: Design & Animation: Adam GAULT and Stefanie AUGUSTINE Voiceover: Mitch RAPOPORT Sound design: Chris VILLEPIGUE Additional animation: Carlo VEGA

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Leo Burnett’s Mentor

For as long as I can remember, I’ve been a fan of Leo Burnett. And although I never met him, he’s been a mentor to me. I’m serious. (Read Leo Burnett, Star Reacher by Joan Kufrin and you’ll be inspired, … Continue reading

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Best Qualitative Researcher I Know?

PATRICIA WOJDYLA, Founder, Patricia Wojdyla Qualitative Research. (And I’m not just saying that because my boss is married to her!) View on SlideShare

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BOZELL, NYC (1990)

To help build camaraderie across all departments, Chuck Peebler, agency CEO, funded a video with virtually everyone in it. To view it, CLICK HERE. CREATIVE CREDITS CD: Jay Schulberg Copywriter: Jimmy Cohen Art Director: Rick Paynter Director: Julius Weil Video: Karl … Continue reading

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Before the buzzword existed, he was Mr. “Media-Neutral”

During his career, Nick worked on the agency side (DDB Needham, Burnett), the client side (7-Up, Kmart), and the media side (Focus Media, Optimedia). He truly was a 360° guy. Teresa Luciano wants Chicago’s marketing community to know Nick loved … Continue reading

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Milk mustache creator’s digital advertising advice

Mr. Schulberg finished his thought by adding, “Without unexpected, brilliant creativity, your message – no matter where it’s placed – will pass like a ship in the night.”

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Apple’s “1984” Super Bowl Spot – The Backstory

Stuart Elliott labeled this the “Best TV Commercial Ever Made.” THE YEAR IS 1983 AND APPLE IS ABOUT TO LAUNCH a new computer called Macintosh. Steve Jobs thinks it will change the world. He wants to do a big introduction. … Continue reading

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