Author Archives: David Wojdyla
THE SECRET TO PICKING A NEW AGENCY
Hiring an agency that can increase both awareness and revenue includes asking four simple questions. Continue reading
Posted in &vertising, andvertising, andvertising partners
Tagged cmo, marketing, strategy
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Sooo, what would NOT exist if you had NOT been born?
To celebrate the induction of David Kennedy into the Advertising Hall of Fame, Wieden + Kennedy team members created a video short inspired by ‘It’s a Wonderful Life.’ Continue reading
Posted in &vertising, andvertising, andvertising partners
Tagged andvertising, David Kennedy
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2024. Christmas. Best Movie Yet.
More than a decade ago, my wife started a new holiday experiential tradition. Instead of streaming free Christmas movies on Christmas, we get up off the couch and go see a new theatrical release. It began in 2012 with Les … Continue reading
My First ‘Comedy Factory’ Comedy Show Review
I bought my ticket to this fundraiser weeks in advance. Because I wanted to see THE comedian everyone said I should see – John Perrotta. Apparently, it wasn’t meant to be. After telling everyone I was finally going to see … Continue reading
Posted in andvertising partners, Earned Media
Tagged andvertising, andvertising partners, comedian, comedians, comedy, entertainment, humor, reviews
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Not enough oven space at Thanksgiving time?
Recently on ABC’s Good Morning America (GMA), celebrity chef Emeril Lagasse said the #1 problem for cooks at Thanksgiving time is “not enough oven space.” Not at our house. For the last two decades, we’ve been making our turkey on … Continue reading
Posted in &vertising Partner, (and)vertisinginc
Tagged free andvertising, Thanksgiving recipe, Weber gas grill
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Non-profit Advertising on a Budget
To rebrand “Christmas in April” as “Rebuilding Together,” the ANDvertising team used clips from the pilot episode of the supreme television classic, The Beverly Hillbillies HGTV’s series Home Town Takeover spotlights renovations by HGTV superstars Ben and Erin Napier in a … Continue reading
Recalling half a century in the ad biz
Michael Koulermos recalls 50 years in advertising and honors those who made his career wonderful. Continue reading
“LETTERS LOST THEN FOUND: A Conversation Between Two Brothers, 1942−1945.”
As far as I know, only a couple dozen copies of this book exist. Pity. For two reasons. First, the war time letters in it were written by brothers who loved each other very much. So I think anyone who likes a good love … Continue reading
Chuck Peebler & David Bell
When it comes to pitching new business, our agency has a pretty good track record. Reason why? Probably because I’ve had the good fortune to be hired and mentored by some of the best Creative, Account, Research, Media and PR … Continue reading
Posted in Bozell
Tagged andvertising partners, Chuck Peebler, David Bell, Pitching new business
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Art school question
No one’s asked me this question. But if they did, here’s what I’d say: Last Wednesday was Career Day for graphic design seniors at Kendall College of Art and Design in Grand Rapids. In the morning they received real world … Continue reading
2015 ADDY Award Winner
The 2014 ADDYs Show is about two months away. Which means the 2015 ADDYs is about 14 months away. Yet I’m going to stick my neck out and predict this bus shelter (which I walk past twice a day) will … Continue reading
Everybody in advertising should watch this
I’ve lost count of the number of TV commercials I’ve done when I told the agency producer – after a long day of shooting – “I don’t care how long they’ve been working. I WANT TO KEEP SHOOTING!” Then I … Continue reading
Leo Burnett’s Mentor
For as long as I can remember, I’ve been a fan of Leo Burnett. And although I never met him, he’s been a mentor to me. I’m serious. (Read Leo Burnett, Star Reacher by Joan Kufrin and you’ll be inspired, … Continue reading
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Hot off the press
If you saw last year’s invitation, you know why I proofread this six times before it went to the printer.
BOZELL, NYC (1990)
To help build camaraderie across all departments, Chuck Peebler, agency CEO, funded a video with virtually everyone in it. To view it, CLICK HERE. CREATIVE CREDITS CD: Jay Schulberg Copywriter: Jimmy Cohen Art Director: Rick Paynter Director: Julius Weil Video: Karl … Continue reading
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Before the buzzword existed, he was Mr. “Media-Neutral”
During his career, Nick worked on the agency side (DDB Needham, Burnett), the client side (7-Up, Kmart), and the media side (Focus Media, Optimedia). He truly was a 360° guy. Teresa Luciano wants Chicago’s marketing community to know Nick loved … Continue reading
Mr. Schulberg finished his thought by adding, “Without unexpected, brilliant creativity, your message – no matter where it’s placed – will pass like a ship in the night.”
Apple’s “1984” Super Bowl Spot – The Backstory
Stuart Elliott labeled this the “Best TV Commercial Ever Made.” THE YEAR IS 1983 AND APPLE IS ABOUT TO LAUNCH a new computer called Macintosh. Steve Jobs thinks it will change the world. He wants to do a big introduction. … Continue reading
Had lunch at the Tavern Club today…
…ran into a former client, who was already well under way on his New Year’s celebration. For the twenty-five years or more that I have known this man he has been both a drunkard and a lecher, yet he and … Continue reading
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Which search engine do you use?
Did you know when you search for something using Google, you may not be getting the most trustworthy results? That’s the point of “Scroogled,” a new holiday ad campaign by Bing. Here’s the script: HER: Jeff, what are you making? … Continue reading
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Last month, I made the most stupid mistake
Do you see the typo? When I signed off on this proof, I didn’t. Today, it’s the only thing I see.
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Steve Frankfurt, 1931-2012
A memorial service was held yesterday at the Riverside Memorial Chapel. Read Steve’s obituary. Read about his Hall of Fame career. Sign the guestbook.
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Robert Boyle (1909-2010)
In Hollywood, the art director (a.k.a. production designer), is responsible for the visual space in which the film takes place. No matter what your age, you’ve probably seen one of his films. After reading his obit in the NYT, you’ll probably … Continue reading
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Best magazine cover at Hudson News this month
Cover Story: IS FACEBOOK MAKING US LONELY? Magazine: The Atlantic, May 2012 (The Culture Issue) Writer: Stephen Marche Photo: Phillip Toledano
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What do you think of the breast-feeding photo on the cover of Time Magazine?
People who know me only through Facebook or LinkedIn probably don’t know I started my career at HBO (in the Time-Life Building). Ever since then, I’ve had an affinity for powerful visuals. To me, this is their best magazine cover … Continue reading
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World’s Best Tourism Campaign
It’s not for the state I was born in. Or the state I live in. Or any other state for that matter. It’s for a country that wasn’t even on my bucket list until I saw this spot. CREATIVE CREDITS: … Continue reading
Robert B. Cohen (1927-2012) Hudson News Founder
A spontaneous flashmob memorial for the business executive who helped make business travel a bit more bearable.
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